The video can hold people’s attention for longer than text or images only. The combo of music and visuals works well to describe confusing principles or topics. An explainer video is simply video created to make clear an item, service or concept in a fairly easy way. They are great marketing tools for businesses and are gaining recognition.
An explainer video can be made with live action footage, character computer animation, motion graphics, stills or any of the multiple other types of cartoon.
Here are the steps we advise you take to create effective explainer’s videos:
- Establish an objective and goal for the video
This step relates to any video, not simply explainer videos. You need to think about what you would like to achieve from the video clip.
- not Find a production company to produce your movie
Contact a few manufacturing companies with attractive casinos and request a proposal and quote. You should tell them of any deadlines from the beginning so they can give a realistic fb timeline and price. Just be aware that the level of animation you request will drastically affect the price and timeline of the task.
- Write an engaging script
This is the main area of the video. High-quality visuals complement a script but do not make up for a poor script. It really is recommended for the company requesting the video to write the script rather than the production company, as they are more knowledgeable of the topic. On the other hand, the production company provides advice about how to tell your story more effectively. The script must be very clear and easy to understand for the target audience. Do not use jargon if the video is aimed at the public.
- Create a storyboard and custom designed graphics
After the script has recently been finalized the production company should begin to visualize the text message.
Keep in mind the level of animation required when storyboarding. The storyboard may start as people and text explaining those things. In some cases, the production company will have a specialized storyboard performer to draw out the shots but this is not always necessary for smaller budget videos.
When the imagery and activities have been confirmed the graphics can be designed. It is essential that you use vector graphics so that the quality does not drop if the graphics are enlarged. The animator and the visual designer must be in close contact to ensure the graphics are designed appropriately for animation. Any components of a graphic which will be animated have to be on separate layers, for example, an arm or a lower leg.
All graphics must be designed professionally in a uniform style. It truly is a good idea for the production company to show the client a few designs before completing all graphics so the client can give comments on colors, style, etc.
Once the graphic style has been confirmed and the graphics designed, make stills of each photo using said graphics. Use text to clarify how each graphic will be animated and how one shot transitions to the next. Try out not to complicate the message with over the top animation. The visuals should enhance the music and not distract from it.
If the client is pleased with the complete storyboard, graphics, and plan for the animation, it is time to move onto the next phase!
- Record narration
Who will be the voice over artist? A specialist or someone working in the business? The latter is the cheaper option. Fiverr is an online site where you can search for voice over artists if you are based in the USA.
Believe it or not, the animation is the last step! In the event you start animation before the script or images are finalized you will create more work with yourself. You should, of course, choose the level of animation at the start of the project but there is no need to actually start animating until the rest is finalized. Because animation is very labor intensive and expensive, you’ll want to avoid re-doing too many shots. It can be useful to animate one or two shots when finalizing the graphics and storyboard so the consumer knows just what to expect from the finished part.
Option end of our steps for producing an efficient animated explainer video. An individual should try to stay to these steps as much as possible to save yourself some stress. However, the main tip from this post is that the business and creation company need to talk at every stage of the project.