Precisely what is the perfect explainer video span? Is it 5 mere seconds? Maybe more, something like half a minute?… you minute?… 2 minutes?
… What about 3 or 4?
Well, whatever it is, the fact is that having the right size is one of the main areas of any explainer online video.
Although nobody has recently been able to generate an exact number for the perfect length, there is a lot of science adjacent it.
When done right, having an explainer online video playing straight from your homepage can increase your conversion rate from 115% all the way to 400%. Nevertheless, if the video is too long and fails to capture the viewer’s attention you are guaranteed to not see such results.
The truth is, the average viewer has an alternatively limited attention span.
Upon top of that, when you consider how occupied they are and whatever other things they may want to do using their time other than watch your explainer video, any video that is too long will simply business lead them to not watch it whatsoever.
If your explainer video’s length is longer than they really want it to be, you can be certain they will simply not watch it and go do something different.
The professional video hosting website Wistia has lately published a study on the length of videos and its impact to help you understand just how important is the length of an explainer video, and how many sales you could either win or lose centered on simply how long your video is.
Continue to keep in mind that a high watch time (the time your viewers spend watching) is essential for your explainer video for most reasons.
In other words, viewers which often not surface finish watching your video are extremely likely to not pay for your product as well.
The mindset goes something like ‘if I can’t put an extra minute of my time into it, why would I put my money there? ‘
Unsurprisingly at 30 seconds 85% of your viewers are still watching.
What does indeed this chart show? Can easily you see how videos that happen to be 30 seconds or shorter keep an incredible 85% of viewers viewing all the way to the end?
This magic number is ages old, and if you look at next time you watch TV you will find that the great majority of advertisings shown there will previous up to 30 secs or less.
Another thing you will notice from the average TV commercial however is the truth there is usually little informative content there.
Many of the time all you could see is an release with a situation, an extremely short image of the product then then a tagline with a jingle and finally coating up everything with a full on shot of the company’s logo.
When creating an explainer video, your product needs some room to shine, and more often than not 40 seconds of explainer online video length is merely not enough for that.
So what if you decide to do to keep your viewers engaged and close as many sales as possible?
We have the answer to that particular.
What do we think about your explainer video’s size?
The secret behind the success of any explainer video is not merely to get a lot of viewers, but attract a lot of customers.
You will find dozens of factors that lead to an outstanding conversion rate, but one thing is for sure: you require both viewers and sufficient time to squeeze your content in comfortably.
This allows you to say everything you want to say while still keeping a huge portion of the audience involved – in other words, these lengths close sales!
The general idea is to always make sure your explainer video duration is lengthy enough to deliver your message. Usually this shouldn’t take longer than 30 seconds or a minute, when it really does you need to be flexible and ready for that.
Getting your online video to be just the right length is a science naturally, and an extremely delicate balancing work. That being said, obtaining the perfect balance is not hard when you really know what you are doing – which we definitely do.
And so, to round up that which we have explained in this post, here are the facts to keep in mind:
“Generally speaking, remember that the less time your video takes to watch, the greater people will watch everything the way until the end
Quality things just as much as quantity, so never make a that does not deliver your company’s meaning properly for the reason of keeping it brief
Sales are manufactured by good videos that folks watch – good videos without having audiences don’t sell, and none do bad videos with a lot of audiences.”
Before you go, here is one last magic formula for a good online video: keep your gold where the viewer can find it. What does this mean?
If you find viewers are merely watching 65-70% of your video, make sure you include the key message in the initial part so that everyone who running watches even a little tad of it gets your point.