Whiteboard Videos are now being widely used for fulfilling different communication purposes. Research demonstrates Whiteboard Videos significantly improve learning. These people engage, educate and entertain- all at once. How?
Before we find that out, let us first understand how people try to grasp a intricate concept when learning it for the first time and what tools best assist in making the learning process, effective.
Psychological tendency when learning a Complex Concept
Most new concepts are extensions or variations of existing ideas. When learning a complex concept for the first time, we tend to create mental associations of it with the principles that we have known since long. This propensity of co-relating existing principles with the one being learned, helps us soak up and consolidate the new information into our memories, in a faster and better way.
Tools that best assist in explaining a Complex Concept
Understanding a complex concept often requires all of us to hold multiple ideas in mind. Visual Illustrations (diagram/graph/image) assist in doing exactly that. Remember how we were taught ‘resistance’ in Science classes? We all still recall representing ‘resistance’ by a wavy line that intended to indicate ‘interruption’. Don’t we? Using a visual representation method, a complex concept could be condensed into an understandable portrayal, which makes it much better to relate with the concept and recall it.
Analogy is an efficient tool in particular when explaining a complex concept to a beginner (or a layman). Using comparison, a complex concept could be described in a short and precise manner.
How White board Animation Technique uses either/both of these tools to enhance the learning process
Whiteboard Animation Technique gives the possibility to build for your target group, a dynamic visual representation (motion graphics). Needless to point out, it is a more powerful communication tool than a static visual representation (still diagrams/images) since essentially, it is a video clip. And all sorts of us are being used to watching videos (on television, in Theatres) with great willingness and total participation. Video watching equates enjoyment.
What’s more insightful a reality is, since any visual images could be storyboarded and animated into a beautiful Whiteboard Video, it offers you the possibility to build perfect understanding of your complicated concept by using associated concepts, already-existing in the minds of your viewers. Basically, you could use the viewer’s tendency of co-relating old and new ideas, to the best of your advantage, by presenting ideas that could best relate to and be used for explaining your complex idea.
In a nutshell, you could function the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.
In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front side of the viewers’ sight. This simulates a ‘learning environment’ that engages, educates and entertains the audiences, making their video-watching experience memorable! Isn’t that’s what you have been looking for? An environment that makes your TG voluntarily learn about your concept and how it could be benefitted from.