Animation undoubtedly has the strength to brighten ideas, turning them into something so spectacular that it engages the group like nothing else. The development of animation videos, right from silent shows, to present day “motion graphics” has led to its integration with the advertising industry.
Let’s go through the history of animation in advertising:
Back again in the “Great Depression” era of the thirties, advertising was mainly centered by theatrical broadcasts that featured people cajoling you into buying a product. Animation was still in its nascent stages and was reserved for amusing strips and skits. This wasn’t till the later 1940’s that folks commenced to understand the potential of computer animation in the advertising range. The first animated advertisements are still a disputed topic, though catalogues of the past suggest a stop motion video called “Matches an Appeal” came up as the very first instance of animated advertising. It was aimed at collecting donations to send matches to troops. That was also hailed as one of the original examples of a living film.
The growing recognition of televisions sets provided advertising and animation a fresh leverage. Adverts were now direct-to-home and were quickly available. Following this, companies started spending more money and advertising became a specialized discipline. What activated the rise of cartoon in advertising was your fact that companies were always on the search for doing something remarkable; and character animation became the chariot for it. Stop motion, for occasion gave a new aspect for advertisers to take advantage of. It gave the item, a personality of its very own!
For what reason fuse animation with advertising?
In the words of promoting proponent Jon White wine, “what brands may give up in physical psychological engagement can be than overcome through the flexibleness, imagination and scope that animation may offer you”.
Movement offers a broad fabric for work and delivery. Engaging stories can thus find out, succinctly with the aid of character modelling.
Successful use of animation:
If a picture is worth 1000 words; an animated stream of pictures is worthy of loads more! Many brands have succeeded to be associated with the mascot character types for instance, that comes to your mind after seeing the familiar inexperienced robot is “Android”! Gowns precisely the power that a powerful animated figure exercises on your advertising efforts. It helps positions your brand in the minds of the consumers with a far-reaching result.
How to ensure your strategy is successful?
Movement not only engages users; it gives powerful text messages! An animation advertisement helps turn your message into a visually compelling story that makes it easy that you can send out the right message with the right “packaging”. It takes great thought to strike a chord with the audience using the right messages. There are many ways in which animation can be done; constrained by budget. Big sales strategies that operate on elaborate storyboards often count on big production homes to deliver their visible narratives.
However, regardless of whether you spend big or little on your advertisements, efficiency is the key! Adverts should elicit desired results of audience engagement and subtly place your product in their brains. Animation videos if used well, can make the difference in your advertising efforts!