Things that could go terribly wrong with animated explainer videos
With being in great demand and rightly therefore, animated explainer videos are outstanding tools for promotion and sales conversion. But, mistakes in its production will set you back a deal and can change your marketing dream into a real nightmare.
Don’t worry, we have been not trying to scare you here, but things that can go wrong and should never be overlooked include merely a badly made video, poorly written script or creating a mistake in choosing an animation studio. Consider them and try to stay away from a few mistakes which are likely to be made in animated explainer video production.
Blunder No. 1: Too much time, You’re Gone
You might be tempted to go forward and say a lot about your brand, product or service but try not to do that. Try and restrict the duration of your video or more there are high chances that audiences will feel bored and leave declining your marketing content totally. A 90 – second video is obviously recommended which comes to about 240 words in a script. Short animated explainer videos are highly effective and leave a longer effect on the audience.
Mistake No. 2: Miss the Target Audience and most likely Dead
You’re making the explainer video with a target audience in mind. So if you miss that section of audience then the whole effort of movie production goes in vain. Not only that chances are that it may even reveal a negative impact on your brand.
While watching the video the part of the target audience must simultaneously understand that it’s been made specifically for him/her. The video should discuss them otherwise why would one be enthusiastic about viewing it?
For that, the characters, background and theme should be designed keeping them at heart as your main aim. By doing this you’ll instantly hook up with your audience, show you know them and this animated explainer video is especially for them.
Mistake No. 3: A low quality video can kill your Company
An animated marketing video is a representation of your brand so it cannot afford to be of inferior. A business that ignores its brand image fails to gain trust of its customers which directly results to loss in sales. Never compromise on quality. Give extra thought on selection of the animation video company that’s proceeding to do your job. Even if they take longer time in manufacturing of your video be it and let them do justice to your animated video.
Steer clear out there typical mistakes and your excellent animated explainer video fulfilling your marketing objectives should sail high on the marketing atmosphere! Good luck.