Video is an established winner when it comes to online marketing as it’s more efficient at creating leads and driving a car sale as compared to text-based content. One type of video that’s popular due to its capacity to show complex subject areas is whiteboard animation. As the name suggests, a white board animation video involves a person sketching visuals on a whiteboard with a voiceover explaining certain principles; for this reason, they’re also called “explainer” videos. If perhaps you’re researching using this type of video marketing content, this primer will help get you started out.
Identify your audience and topic. As with any content, you get started the method by identifying who if you’re trying to reach and what you would like to tell them. Analyze the demographics of your target audience to determine the best procedure for your video. Then simply, pick a topic that they will find interesting and helpful.
Gather your equipment. With this type of video, you will desire a whiteboard or newspaper, plus writing materials to develop the sketches you intend to capture. You will also have to set up a camera that can film your activities from above; a document camera works well. A saving device will be important to capture the voiceover, and you should use video editing software for fine tuning.
A great script is absolutely critical. The script is critical, as it provides your message and provides a framework for the video’s length and symbolism. Tell the story through your words, but make sure you eliminate unnecessary points so you can articulate your point concisely. Follow the basic formula for storytelling: Problem, Adversity, Resolution.
Record the voiceover. Capturing the music voiceover is relatively straightforward once you have got a solid screenplay, but give attention to rendering it participating. Focus on breathing and history noise, and use timbre wisely. You want to avoid sounding too “sales-y. ”
Sketch out breezes of your imagery. On a whiteboard video, you can draw your illustrations together with the voiceover, so really important to be sure both elements align before capturing the video. Use imagery that explains and clarifies the points you’re making. Approach on sketching 3-4 pictures per sentence, each of which adds on to the existing images.
Fine tune your images to help align with the voiceover. This can be essentially your dress rehearsal for the whiteboard video. You need to play the voiceover as you’re drawing to ensure that the pace of the music works together with your movements.
Record the whiteboard video. When you’re satisfied with your rehearsal sessions, it’s time to capture it that will run alongside your voiceover. Use editing software to assist with the post-production process and keep in mind: Whiteboard videos are usually can be more everyday, so absolute perfection basically necessary.
Incorporate a strong call to action. Provide your audience with next steps after viewing your online video. You might have them fill out a contact form, download a whitepaper or have them contact you with questions. Avoid leave them hanging – tell them what you want those to do.
This kind of primer on creating white board videos should help walk you through the procedure. Every single month we generate White Board Animations that gather millions of views for companies. Doing the work, yourself will give you better understanding of the process and what must be done to make animated graphics that stand above all of the remaining. Explainer videos are also experiencing forceful growth and perhaps they are just as effective in engaging your target audience to determine more.