Marketing a startup business can be tough, especially when you offer a progressive new product or service. Not only are you trying to establish a new brand, but you have the challenge of explaining just what you do and just how is actually different from every other company out there. Oh yea, and did we point out that most people have short attention spans? These people probably aren’t going to sit through a long presentation or read a 10-page whitepaper.
So exactly what is a startup to do? The answer is actually rather simple: you need an explainer video.
Short, Sweet, Plus To the Point
By simply now, you undoubtedly know very well what an explainer video is: a short video (one to three minutes) that introduces people to your company or product and explains precisely what you do in an entertaining and compelling manner.
An explainer isn’t an advertisement or a sales pitch, although they generally include a call to action. It’s an introduction designed to get potential customers interested enough in your company to want to learn more – and maybe eventually convert.
In fact, explainer videos are proven to help increase conversions – sometimes by as much as 80%. Video engages customers; according to one survey, more than 90 percent of customers think that video is helpful to decision-making, and 64 percent of users are more likely to buy a product online after watching a. exactly why this is the circumstance? Well, video has a few advantages over other types of marketing.
- It’s Short
We’ve already established that audiences have short attention spans. Of which being said, you might be surprised at how much information you can package into a 60- to 90-second video. More importantly, the short format forces you to give attention to the key points. What’s your unique selling position? What’s your value proposition? What problem(s) can you solve?
- Videos Reveal Your Tradition
As a new company, your audience doesn’t have a feeling of who you are yet. Through video, and your choice of images, music, characters, and screenplay, you can certainly provide a glimpse of your brand and your culture and help your audience get a much better sense of who you are.
- Video Simplifies Complex Topics
Again, explainer videos force you to simplify complex issues to fit the format. If your startup offers something completely new and different, an explainer will distill it into the key points and concentrate on what’s in it for the client. When you make an cartoon explainer, you can offer audiences with an inside look at a complex product that they might not otherwise see, and make it easier for them to understand just what it is that you simply have to do.
- Movies Improve Chances of Proceeding Viral
If you want to improve your SEO results (and who doesn’t) video is the way to go. YouTube ranks second overall in Google search, and video overall is shared more often than other varieties of content. By sharing your explainer on interpersonal media, your blog, YouTube and other places, you can increase your reach and organic and natural search traffic results – something you need as a new business.
Setting up a Startup Explainer
When making an explainer to market your startup, many of the same principles as making any other explainer apply. The major distinction is that this movie is likely to be the very first intro that a lot of people will have to your company. It is rather important that you pay special attention to how it reflects your brand, your company mission, and your company values.
With that in mind, the genuine process of making an explainer isn’t that difficult, especially since there are plenty of tools like online animation makers or storyboard software to help you. Probably the most difficult – and arguably important – part of the process is the development of the script. When writing the script, keep in mind:
The explainer needs to be customer-focused. Avoid discuss the features, discuss about how precisely they benefit the customer. Guarantee the video answers the question: “What’s in it for me?”
You desire a call to action. What do you want people to do after watching the video clip? Tell them, and make it easy for them to respond.
Show what makes your company unique. How are you different from other companies in your industry? What makes you special?
Keep it simple. Your audience does not need or need to know everything about you at this point. The point of the video is to pique their interest so they react to your offer or request more information. Hit the highlights, and leave them wanting more.
Once you have a script, the animation itself doesn’t have to be complicated. An easy whiteboard video or two-dimensional animation can get the job done. Concentrate on getting your message across, being entertaining, and giving customers what they need, and your explainer video can help in order to startup to a whole new stage.