Marketing a startup business can be tough, especially when you offer an impressive new product or service. Not only are you trying to establish a new brand, but you have the challenge of explaining just what you do and just how it can different from every other company out there. Oh yea, and did we talk about that most people have short attention spans? They probably aren’t going to sit through a long presentation or read a 10-page whitepaper.
So what’s a startup to do? The solution is actually rather simple: you need an explainer video.
Short, Sweet, Plus To the Point
Simply by now, you undoubtedly know very well what an explainer video is: a short video (one to three minutes) that introduces people to your company or product and explains precisely what you do in an entertaining and compelling manner.
An explainer isn’t an advertisement or a sales pitch, although they generally include a call to action. Is actually an intro designed to get potential customers interested enough in your company to want to learn more – and maybe eventually convert.
In fact, explainer videos are proven to help increase conversions – in some instances by as much as 80 percent. Video engages customers; based on one survey, more than 90 percent of customers believe video is helpful to decision-making, and 64 percent of users are more likely to buy a product online after watching a. The reason why is this the situation? Well, video has a few advantages over other types of marketing.
- Its Short
We’ve already established that audiences have short attention spans. Of which being said, you might be surprised at how much information you can pack into a 60- to 90-second video. More importantly, the short format forces you to concentrate on the key points. What’s your unique selling position? What’s your value proposition? What problem(s) can you solve?
- Videos Reveal Your Lifestyle
As a new company, your audience doesn’t have a feeling of who you are yet. Through video, and your choice of images, music, characters, and script, you may easily provide a glimpse of your brand and your culture and help your audience get an improved sense of who you are.
- Video Simplifies Intricate Topics
Again, explainer videos force you to simplify complex issues to fit the format. If your startup offers something completely new and different, an explainer will distill it down to the key factors and give attention to what’s in it for the client. Whenever you make an animated explainer, you provides viewers with an inside look at a complex product that they might not otherwise see, and make it easier to allow them to understand precisely what it is that you simply have to do.
- Video clips Improve Chances of Going Viral
If you need to improve your SEO results (and who doesn’t?) video is the way to go. YouTube ranks second overall in Google search engine results, and video overall is shared more often than other kinds of content. By posting your explainer on interpersonal media, your blog, YouTube, and other places, you can increase your reach and organic and natural search traffic results – something you need as a new business.
Creating a Startup Explainer
When making an explainer to market your startup, many of the same principles as making any other explainer apply. The major variation is that this video is likely to be the very first launch that many people will have to your company. It is extremely important that you pay special attention to how it reflects your brand, your company mission, as well as your company values.
With that in mind, the actual process of making an explainer isn’t that difficult, especially since there are plenty of tools like online animation makers or storyboard software to help you. The most difficult – and arguably important – part of the process is the development of the script. When writing the script, keep in mind:
The explainer needs to be customer-focused. Avoid discuss the features, discuss about how precisely they benefit the customer. Guarantee the video solutions the question: “What’s in it for me? ”
You desire a call to action. What do you want people to do after watching the movie? Tell them, create it easy for them to respond.
Show what makes your company unique. Exactly how are you different from other companies in your industry? What makes you special?
Keep it simple. Your audience does not need or want to know everything about you at this point. The idea of the video is to pick up their interest so they really reply to your offer or request more information. Hit the highlights, and leave them wanting more.
Once you have a script, the animation itself doesn’t have to be complicated. A straightforward whiteboard video or two-dimensional animation can get the job done. Give attention to getting your message across, being entertaining, and giving customers what they need, and your explainer video can help take your startup to a whole new level.